Brand identity, Interactive website design
PASAR! is an asian night market festival. The idea came about when i was speaking to my friends in Australia; how much they miss the food at home.
The concept is based around how communal eating and food is a form of love in Asia.
The concept is based around how communal eating and food is a form of love in Asia.
The goal of this project is to have the design invoke the feelings of nostalgia, fun and welcoming.
Through the idea of witty taglines, tasty imagery, bright colors that mimicks a typical night market and the rounded playfulness of the chosen typeface.
Through the idea of witty taglines, tasty imagery, bright colors that mimicks a typical night market and the rounded playfulness of the chosen typeface.